SGA2012: Airlifter manufacturers emphasise different approaches to market
Airbus Military and Lockheed Martin are continuing to beat the drum for their rival airlifters at Singapore Airshow.
Airbus Military estimates that there continues to be a global market for some 800 transport aircraft over the next 30 years. Head of defence capability marketing for Airbus Military, Ian Elliott, said in a briefing that he was confident that the company could capture 50% of that market.
However, the two companies are taking differing approaches to the market. George Standridge, VP business development for Lockheed Martin Aeronautics, emphasised both the affordability and multi-role nature of the C-130, with the 2400th aircraft
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