Most Aerospace Companies Prepared to Handle Crisis, BDN Survey Shows
Crisis communications planning is alive and well in the aerospace industry, according to a recent survey by BDN Aerospace Marketing.
Over 90% of aerospace industry marketing and communications professionals surveyed said that they have experienced a professional crisis - such as an incident or accident involving an aircraft they produce or operate. Eighty-seven percent of those respondents had a crisis communications plan in place to help them respond, and 90% of those plans were rated at least somewhat effective.
After an incident or accident, the most common crises experienced included: inaccurate media reporting (57%); natural disaster (43%); workplace injuries (40%). Seven percent of respondents said they had not experienced any of the events or circumstances mentioned in the survey.
In addition, 76% of those surveyed said they are knowledgeable about crisis communications - and 7% had no knowledge.
"BDN is heartened to learn that those who responded seem well prepared for the inevitable crisis, and that nine out of ten found their plans to be effective," said BDN Aerospace Marketing President Kyle Davis. "The lesson should be clear: having a crisis communications plan in place is a wise business decision." Copies of a White Paper about crisis communications planning for aerospace professionals are available at www.bdnaerospace.com
Those surveyed included CEOs and senior management responsible for public relations, marketing and related functions at OEMs, suppliers to OEMs, parts manufacturers, MROs, aircraft operators and FBOs. Their companies ranged in size from 10 to 5,000 employees.
About BDN Aerospace Marketing
BDN is a highly specialized marketing communications company with an exclusive aerospace focus. BDN develops and implements compelling strategies and integrated programs that help aerospace companies position, brand, and sell their products and services. To execute these strategic programs, BDN employs Advertising, Print Materials, Trade Shows, Public Relations and Digital Media Solutions. The company was founded in 1999.
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