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Helitech 2018: Leonardo’s AW139 rise supports market share

22nd October 2018 - 13:10 GMT | by Helen Haxell in Amsterdam

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Leonardo’s AW139 worldwide spread is demonstrative of its appeal to both the military and civil markets and has added to the company’s market share increase, according to the OEM. 

From a military perspective, the company, alongside Boeing, was awarded the accolade of being appointed as the US Air Forces’ Huey replacement platform in September this year.

However, it is within the civil sphere that the helicopter has dominated foreign markets. In particular Asia where China received eight AW139s designated for EMS operations.

This deal which was in partnership with Milestone also sees the two companies collaborating further in the Middle East.

The JV announced it had signed a contract for 17 of the helicopters and four additional optional helicopters in July 2018. Delivery is anticipated to take place over the next three years.

‘We’ve further expanded the number of EMS helicopters sold to China, where we’re leading this application, and we’re set to deliver up to 21 AW139s to Saudi Aramco,’ commented Gian Piero Cutillo, MD at Leonardo Helicopters, to Shephard in a statement.

According to the company’s industrial plan this year, over a five-year period from 2012 to 2017, Leonardo has reportedly seen its civil market share increase for the AW139, AW169 and the AW189 portfolio range.

This is contributory evidence to the OEMs overall strong civil market performance during this timeframe, Cutillo added.

‘While presenting the [company’s] industrial plan in January, we revealed to have reached a 55% market share in the combined light intermediate/intermediate/super medium (typically our AW family) segments, growing in 2017 compared to 2012, which is the most attractive growth space across the industry,’ he said.

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