The global rotorcraft world is changing dramatically, and so to keep abreast of these rapidly changing events we at Shephard are pleased to publish what is THE business information source for the civil, public service and corporate rotorcraft market.

The Shephard Team, with their extensive experience gained through the company’s publishing portfolio and the global news-wire,, in addition to their incisive international conference and exhibition expertise, have tracked market trends and after extensive research have formulated all of their knowledge into a strong information channel.

The magazine delivers the viewpoint you need to help take your business forward and plan for the future. It keeps readers up to date on trends and deals with all the key economic, regulatory, technological, financial and political issues that are driving the fastest period of growth the rotorcraft world has seen for decades.

No other magazine currently provides such important content for rotorcraft operators, contractors or industry suppliers and we intend to create a forum for you, the decision makers of the industry, to have your say.


•    Airbus signs major deal with Avicopter
•    AgustaWestland looks beyond the AW609
•    Civil helicopter market in rude health

Platform for Industry: Thinking ahead
Chris Van Buiten, director of Sikorsky Innovations, talks to Tony Skinner about the company’s R&D quest for differentiating technology.

Type Focus: Care bears
AgustaWestland has touted its AW119Kx Koala as the epitome of an efficient, powerful single-engined helicopter with the latest in advanced avionics. Barry D Smith visited its first EMS user to see how well the type performs in this demanding role.

Latin America: Going public
The Latin American market is attracting the attention of OEMs looking to satisfy emerging requirements of police and parapublic agencies. Matthew Smith considers how helicopter manufacturers are preparing to meet these demands.

Technology focus: Night shifts
From NVGs and cockpit lighting to enhanced IR imaging and training, innovations in night flying are allowing demanding tasks to be conducted more safely and with greater success. Scott R Gourley looks at where the technology is heading.

Comms: Broadening horizons
When broadband connectivity for helicopters becomes a reality, capabilities such as HD video and seamless data transfer will be commonplace. Peter Donaldson finds out how developers are overcoming the obstacles of implementing this functionality in the air.

VVIP helicopters: The high life
Despite a fluctuating civil helicopter market over the past few years, one area has remained particularly steady – VVIP. James Careless explores the world of fine wood trims and fashion house designs.

Law enforcement: Eyes in the sky
The Malaysian Police Air Wing, now the Air Operations Force, has played a significant role in helping stabilise civil conflicts, while simultaneously undertaking counter-narcotics, medevac and disaster relief missions. Alan Warnes visited the unit to find out more.

Rotorcraft Guide (part 40)
From MD Helicopters MD 500E to MD 530F.

Collective Pitch
David Lee of FLIR Systems outlines how the developmental focus in thermal imaging has shifted over recent years to providing a complete sensor solution.

Dec/Jan 2013/14
(Singapore Airshow 2014)

• Night vision
• Crew safety
• Navigation

Feb/Mar 2014
(Heli-expo, FIDAE, CHC Safety & Quality Summit, Aerial Fire Fighting)

• Interiors
• US market
• Leasing
• SAR part 1

Apr/May 2014
(EBACE, ILA Berlin)

• VIP market
• South American parapublic market
• Night flying
• Communications

Jun/Jul 2014
(Farnborough Air Show)

• Law enforcement
• Second-hand market

Aug/Sep 2014
(Africa Aerospace & Defence Exposition, Helitech Europe)

• Oil and gas part 1
• Heavy lift
• Helicopter tracking
• SAR part 2

Oct/Nov 2014
(Helishow Dubai, Airshow China, Indo Aerospace)

• Avionics
• Middle East market
• Training services

Dec/Jan 2014/15
(Aero India)

• Asia-Pacific focus
• Fire-fighting
• Oil and gas part 2
• Ground support

Rotorhub is part of the rotary division in Shephard's internationally renowned publishing portfolio and gained its first BPA Audit in 2011.

RH has circulation of over 7,400 and each printed copy has a 5 times pass on readership. (Adestra Readership Survey 2010).

Circulation has been further enhanced with the launch of our new free digital editions service.

- Qualified Circulation: 87.3% print, 12.7% digital

- Geographic breakdown: USA 52.2%, Europe 30.9%, Rest of World 16.9%

- Government/Procurement/CEOs/Directors/Senior Management - 67.8%

Shephard's publications are also distributed at all major shows throughout the year.

Advertising in RH will ensure your message really is seen by the right people in the industry. Do not miss this unique opportunity.

For advertising enquiries contact:

Jane Smith, Commercial Manager on: +44 (0)1753 727004, email

BPA Worldwide

Shephard Media is delighted to announce that our range of defence, aerospace and security magazines are now available through dedicated Apps for both Android and Apple devices.

Optimised for mobile viewing, the App allows readers to download and view each issue offline, and provides additional content such as interactive links, slideshow galleries, animations, video and more.

The first issue in each App is free to download and all issues will soon be available free to access for Shephard Plus subscribers using their existing Shephard Plus login details.

We hope you enjoy this great new way to access your favourite magazines.

iOS/Apple users click here

Google/Android users click here

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