MLF - Military Logistics

Rolls-Royce rebrands its power systems business

7th August 2019 - 08:30 GMT | by The Shephard News Team

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Rolls-Royce's Power Systems business unit is restricting its brands around its core brand, MTU.

Under the changes, the current MTU companies will now include Rolls-Royce in their names, and MTU will remain the brand name for products and solutions.

Four operating companies that manufacture products and solutions will be renamed: MTU Friedrichshafen will become Rolls-Royce Solutions in Autumn 2019; MTU America will become Rolls-Royce Solutions America; MTU Onsite Energy in Augsburg will become Rolls-Royce Solutions Augsburg; and MTU Onsite Energy Systems in Ruhstorf will be renamed Rolls-Royce Solutions Ruhstorf.

The remaining subsidiaries will successively be given new designations. The products of Bergen Engines will also be part of the new brand architecture.

Andreas Schell, CEO Rolls-Royce Power Systems, said: ‘The new brand architecture will provide clarity and improve the recognition of our company and its products. Our new profile is a clear commitment to Rolls-Royce, as its second largest business unit. By the same token, Rolls-Royce is committed to our MTU brand, which is something we are proud of.’

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