D&S 2019: Unimog relaunches itself in Asia
Asia-Pacific countries have traditionally been serious users of the Mercedes-Benz Unimog 4x4 truck, but the company has not enjoyed many recent sales successes in the region. However, the OEM is making a concerted effort to relaunch the Unimog regionally after a near 30-year absence.
At the Defense & Security 2019 exhibition in Bangkok, the Mercedes-Benz booth thus featured a U4000 Unimog truck as well as an Arocs 4058AS tractor truck.
Dieter Geyer, general manager of Mercedes-Benz Special Trucks, told Shephard that his company is particularly pursuing the Southeast Asian defence market, including countries such as Indonesia, Malaysia, Singapore and Thailand.
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