Defence Notes

The power of co-branded marketing solutions

12th June 2019 - 16:07 GMT | by Shephard Marketing Team

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Shephard [Studio] produced the video footage for DSEI TV in 2017... The team frequently had to react to news taking place across the exhibition and conference which was done to the highest quality, capturing what was relevant. The speed at which the content was edited and produced for daily roundups was impressive and fulfilled the brief.

— Clarion Events

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Studio, a new division of Shephard Media, provides bespoke marketing solutions for the aerospace and defence community.

  • Work with a dedicated team of industry experts to utilise Shephard's editorial and creative capabilities
  • Leverage Shephard Media's established and trusted brand recognition
  • Develop multi-channel campaigns across print, digital, visual and/or social media

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Systel - co-branded news content

Studio has worked with Systel on a number of occasions to develop co-branded news content. This involved the team working in close collaboration with the company and optimising delivery based on Shephard's deep understanding of the aerospace and defence market.

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Raytheon - event video

Studio worked with Raytheon to deliver a bespoke video campaign at Farnborough International Air Show 2018. This involved telling the company's story through a number of focused videos that Studio filmed and edited during the show, all hosted on a dedicated microsite. A multi-channel promotional campaign was also developed to ensure maximum exposure and impact.

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