Patria OPTIME and ILIAS: Orchestrating operational readiness across every domain
Patria OPTIME is a sustainment concept that integrates MRO and lifecycle services into one solution, powered by the ILIAS digital defence platform
New VP marketing for Republic Airways
Republic Airways Holdings has appointed Ian Arthur as vice-president of marketing and branding.
In addition to heading up the marketing and branding strategies of recently acquired Frontier Airlines and Midwest Airlines, Arthur will oversee all communications strategies, including employee engagement, government affairs, and public relations, throughout the enterprise.
“Ian is a proven leader in creating high-impact marketing and branding initiatives that build significant awareness, capture market share and increase revenues,” noted Bryan Bedford, chairman, president and CEO of Republic Airways. “His extensive experience in creating and cultivating brands through direct stakeholder engagement will be a vital contribution to the harmonisation and improvement of the customer experience within our branded network.”
Arthur oversaw the development of the Frontier Airlines’ successful “A whole different animal” branding campaign. He was also responsible for rebranding the Beaver Creek ski resort into one of the leading resorts in North America through the “Not Exactly Roughing it” campaign, and he developed the successful “There’s no place like together” brand for Exclusive Resorts. He also served as director of marketing for Nike, one of the most recognised brands in the world.
You may also like
More from Defence Notes
-
![Patria OPTIME and ILIAS: Orchestrating operational readiness across every domain]()
-
![US military seeks common controllers for drones and robotic systems]()
US military seeks common controllers for drones and robotic systems
US Air Force, Army, Marine Corps and Special Operations Command initiatives signal demand for interoperable uncrewed systems control, creating opportunities for suppliers of hardware, software and integration services.
-
![“Start planning much earlier”: delivering defence support in an era of disruption]()
“Start planning much earlier”: delivering defence support in an era of disruption
In Conversation… The geopolitical landscape is increasingly uncertain, with the UK and its allies confronting the most unpredictable international environment for decades. To adapt, defence readiness must begin long before assets reach the front line, forging a resilient support enterprise that can thrive in a time of ongoing disruption, argue the partners of Team ORION.
-
![“Communicating at mission speed”: why data security is essential for operational success]()
“Communicating at mission speed”: why data security is essential for operational success
In conversation… Everfox’s Chairman and Chief Executive Officer Dave Wajsgras and Managing Director, International, Colin McKinty discuss the critical importance of information security in defence, minimising insider risk and the company’s international growth strategy with Shephard’s Andrew White.
-
![“Engage with the operational problem”: how software innovation can boost UK defence]()
“Engage with the operational problem”: how software innovation can boost UK defence
In Conversation… Shephard’s Andrew White talks to Zafer Şen, CEO and co-founder of OBSS, about the future of command-and-control software in the age of artificial intelligence, and his company’s ambitions in the UK defence market.
-
![“Capital follows confidence” as defence courts private money]()
“Capital follows confidence” as defence courts private money
Outside investment and the direction in which venture money flows may reveal what defence will buy years before formal programmes begin.
