Eurosatory 2026: Iran’s attacks on UAE have “accelerated” Edge’s plans, says company
The UAE’s Edge has undergone massive changes since it was formed in 2019, from acquisitions to partnerships, and has now set up a European division in Paris.
New VP marketing for Republic Airways
Republic Airways Holdings has appointed Ian Arthur as vice-president of marketing and branding.
In addition to heading up the marketing and branding strategies of recently acquired Frontier Airlines and Midwest Airlines, Arthur will oversee all communications strategies, including employee engagement, government affairs, and public relations, throughout the enterprise.
“Ian is a proven leader in creating high-impact marketing and branding initiatives that build significant awareness, capture market share and increase revenues,” noted Bryan Bedford, chairman, president and CEO of Republic Airways. “His extensive experience in creating and cultivating brands through direct stakeholder engagement will be a vital contribution to the harmonisation and improvement of the customer experience within our branded network.”
Arthur oversaw the development of the Frontier Airlines’ successful “A whole different animal” branding campaign. He was also responsible for rebranding the Beaver Creek ski resort into one of the leading resorts in North America through the “Not Exactly Roughing it” campaign, and he developed the successful “There’s no place like together” brand for Exclusive Resorts. He also served as director of marketing for Nike, one of the most recognised brands in the world.
You may also like
More from Defence Notes
-
![Eurosatory 2026: Iran’s attacks on UAE have “accelerated” Edge’s plans, says company]()
-
![US, Canada advance with over-the-horizon radar programmes to close NORAD surveillance gaps]()
US, Canada advance with over-the-horizon radar programmes to close NORAD surveillance gaps
Washington and Ottawa’s Arctic and homeland radar initiatives aim to strengthen early warning against cruise missiles, hypersonic weapons and long-range aerospace threats approaching North America.
-
![Eurosatory 2026: Partnership deals surge as industry prepares for defence spending growth]()
Eurosatory 2026: Partnership deals surge as industry prepares for defence spending growth
Dozens of partnership agreements, joint ventures and industrial cooperation arrangements were announced at Eurosatory 2026, highlighting how defence companies are expanding production capacity, localising manufacturing and accelerating capability development in anticipation of rising defence spending.
-
![Eurosatory 2026: New public security needs drive personal protection equipment modernisation]()
Eurosatory 2026: New public security needs drive personal protection equipment modernisation
European law enforcement and public security agencies are entering a new cycle of investment in personal protection equipment (PPE), driven by evolving threat profiles, officer welfare requirements and advances in materials technology.
-
![The speed of relevance: how companies can navigate the new era of European defence procurement]()
The speed of relevance: how companies can navigate the new era of European defence procurement
European militaries face a rapidly evolving security landscape and defence production must accelerate to meet surging demand for platforms and equipment. Industry needs to adapt to ensure it gets its products into the hands of the end user, Evelyn Rafferty, Senior Director Aerospace and Defence - Europe at Plexus told Shephard’s Gerrard Cowan.
-
![Eurosatory 2026: Milrem Robotics puts forward multi-layered defence concept for NATO’s eastern flank]()
Eurosatory 2026: Milrem Robotics puts forward multi-layered defence concept for NATO’s eastern flank
Autonomous systems developer Milrem has evolved a model for an interoperable robotised approach to the Eastern Flank Deterrence Initiative (EFDI), showing how uncrewed systems could provide a multi-layered defence architecture in the air and on land along NATO’s eastern borders.
