How UAE defence giant EDGE Group plans to double its exports
The UAE defence conglomerate has put an aggressive strategy in place to increase its share of exports while navigating the growing gap between East and West.
Hawaiian Airlines has signed a new four year contract extension with handheld inflight entertainment provider digEcor, to upgrade the airline’s IFE offering from the digEplayer 5500 to the digEplayer XLP.
digEcor president Brad Heckel commented, “The implementation of the digEplayer XLP is the first step in a longer term strategic partnership between Hawaiian and digEcor. We are dedicated to providing our clients with a robust IFE solution including flexible hardware, low cost content, and revenue generative programmes. These customer benefits are a result of the continuous improvement programmes, such as lean manufacturing and software development, that we have implemented.”
The first phase of the new agreement includes the replacement of approximately half of Hawaiian’s current digEplayer 5500 inventory, with the remaining stock being replaced in phase two. Also, the digEplayer XLPs will be initially offered on longer, premium routes.
Fully committed to revenue sponsored entertainment, the agreement also includes provisions to implement new revenue generative programmes such as shopping and advertising. “Hawaiian has one of the most impressive and well-oiled IFE rental programmes that we have seen in the industry,” Heckel observed. “Currently, the revenue just from the rental programme makes the digEplayer one of the best ancillary revenue programmes that Hawaiian has inflight. The addition of our new programmes will further increase the profitability for Hawaiian.”
digEcor content administrator Jed Thompson noted, “Our close relationship with the studios allows us to pass content cost savings to Hawaiian and our other customers.”
Hawaiian’s vice-president Louis Saint-Cyr added, “The wide range of inflight content choices that we are able to provide our customers through our digEplayer programme is one of the great reasons our customers love our IFE.”
The UAE defence conglomerate has put an aggressive strategy in place to increase its share of exports while navigating the growing gap between East and West.
The US Congress has raised concerns about how inflation rates and cuts in main acquisition programmes could affect the US military.
Washington’s ageing inventory and the pace Moscow and Beijing have been modernising their capabilities put in check the US Nuclear deterrence.
The Pentagon has been operating under temporary funding since October 2023, which has impacted its main acquisition and development programmes, increasing the capability gap between the US and China.
In 2023, defence spending increased by an unprecedented 11% across European NATO countries and Canada. Since 2014, the group has spent an additional US$600 billion on defence.
The DoD requested nearly US$850 billion to fund operations over the next fiscal year. Despite the amount being 1% higher than the FY2024 budget request, it has not covered the 3% inflation rate, which could impact the DoD’s main programmes in the medium and long term.