DSA 2016: NIMR sets sights on Far East
Middle Eastern vehicle manufacturer NIMR is targeting South East Asia as a market for its new vehicles as is builds up its facilities in the UAE.
South East Asia ranks as a priority region alongside the Middle East, North Africa and Eastern Europe where NIMR CEO Dr Fahad Saif Harhara sees strong growth and demand for vehicles.
Harhara told Shephard: ‘South East Asia’s climate has many similarities to our own desert climate – there is high humidity throughout most of the year. Our vehicles’ adaptability and scalability fit perfectly in the Asian region. We can customise our vehicles to
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