DN - Defence Notes

WAEA: Jetera to help airlines zero in on revenue prospects

7th September 2008 - 12:09 GMT | by The Shephard News Team

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A NEW weapon in the war for ancillary revenues will soon be added to the airlines’ armoury. Leading IFE hardware provider Thales Avionics announced here today that it had signed up to add Jetera’s targeted advertising software to its TopSeries system.

Launched with much fanfare in 2006, Connecticut-based Jetera has been promising big things for some time and has finally secured a commitment from a major IFE player. The company’s core product is the Targeted Content Delivery System, designed to support insertion, delivery, targeting, financial reconciliation, analysis and other aspects of online advertising campaigns. 

“We expect that our joint efforts will enable us to give the airlines a very attractive way to integrate advertising into their IFE systems,” says Alan Pellegrini, general manager for Thales’ inflight entertainment business.

The new capability – based on Web 2.0 technology - is due to be commercially available from next year.

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