WAEA: Jetera to help airlines zero in on revenue prospects
A NEW weapon in the war for ancillary revenues will soon be added to the airlines’ armoury. Leading IFE hardware provider Thales Avionics announced here today that it had signed up to add Jetera’s targeted advertising software to its TopSeries system.
Launched with much fanfare in 2006, Connecticut-based Jetera has been promising big things for some time and has finally secured a commitment from a major IFE player. The company’s core product is the Targeted Content Delivery System, designed to support insertion, delivery, targeting, financial reconciliation, analysis and other aspects of online advertising campaigns.
“We expect that our joint efforts will enable us to give the airlines a very attractive way to integrate advertising into their IFE systems,” says Alan Pellegrini, general manager for Thales’ inflight entertainment business.
The new capability – based on Web 2.0 technology - is due to be commercially available from next year.
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Singapore and China signed an enhanced Agreement on Defence Exchanges and Security Cooperation (ADESC) on 20 October, signalling a step-up in defence cooperation between the ...
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Podcast: The contenders line up for FARA, Rheinmetall disappointed but not beaten on OMFV, and talking missiles with Raytheon
Welcome to Episode 39 of The Weekly Defence Podcast. Listen on Apple Podcasts, Google Podcasts, Spotify and more. Sign up to an early email alert of future podcasts here.
On the opening day of Seoul ADEX 2019, a mock-up of the homegrown KF-X fighter for the Republic of Korea Air Force (ROKAF) was uncloaked ...
France and Germany agreed on 16 October on an accord governing the export of jointly developed weapons and defence equipment, removing a key stumbling block ...