From 4 July, Virgin Blue is to operate daily direct flights between Sydney and Hamilton Island, the gateway to the Whitsunday Islands.
The decision to commit an aircraft to operate the Sydney–Hamilton Island route was made after close analysis around demand for connecting flights via the airline’s existing services from Brisbane to Hamilton Island.
Virgin Blue chief executive, Brett Godfrey, noted, “In the current climate, it is especially important to ensure we direct aircraft where we see sufficient demand and long term viability. Hamilton Island has long been a popular choice for both local and international travellers who fly to Hamilton Island via Brisbane and we are hopeful the new direct flight will entice even more visitors to experience the wonder of the Whitsundays.”
Importantly Virgin Blue flights from Sydney will bring competition to the route which is currently only serviced by one airline.
Virgin Blue’s daily direct flight will depart Sydney at 1015 and touch down at Hamilton Island at 1245 before leaving the Island at 1315 and landing in Sydney at 1545.
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