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Virgin America wins Travel + Leisure award, signs with UATP

11th July 2009 - 10:09 GMT | by The Shephard News Team

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Virgin America, which has just been named "Best Domestic Airline" in the Travel + Leisure annual readers' survey, has become the newest merchant signed up by Universal Air Travel Plan (UATP).

To meet customer demand, Virgin America has added UATP as a form of payment to help expand its market share in the airline industry. "As a new airline, we've quickly recognised the demand for UATP acceptance and want to expand our corporate client base while lowering distribution costs," said Diana Walke, vice-president of planning and sales at Virgin America.

Virgin America's award as "Best Domestic Airline" in the Travel + Leisure "Annual World's Best Awards" readers' survey was its second victory in succession. In the survey, airlines are rated independently by Travel + Leisure readers in several categories, including cabin comfort, food, inflight service, customer service, and value.

"We're honoured to receive the highest marks for the second consecutive year from Travel + Leisure's readers," commented Virgin America president and CEO, David Cush. "There are many surveys that attempt to rank airline quality that are paid and do not reflect real guest reviews or that exclude smaller carriers. Hearing directly from the readers of a respected travel source that we're not only making the grade but leading the industry, is hugely important for us as a start-up. This is a key milestone in our second year flying and we're grateful for the outstanding contributions of our teammates and for each of the 4.5 million guests who have flown with us to date."

The Shephard News Team

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