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Virgin America offers carbon offsets in flight

20th January 2009 - 22:09 GMT | by The Shephard News Team

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Virgin America is to use it touch-screen seatback inflight entertainment system, Red, to give passengers the opportunity to offset their travel during flight. In December 2008, the airline announced its partnership with Carbonfund.org, a leading US nonprofit carbon offset provider, to enable customers to offset their flight at the time of booking on the carrier's website.

The latest announcement makes Virgin America the first US airline to allow travellers to offset the environmental impact of their flight while flying.

Virgin America's investment in new aircraft and consistent use of operational practices on the ground and in the air, make it one of the most carbon efficient airlines in the USA. The airline has worked with Carbonfund.org to select offset projects that focus on US based carbon emissions reductions. As with all projects supported by Carbonfund.org, the projects are independently validated and verified.

Virgin America is a member of Ceres, a leading coalition of investors, environmental groups and public interest organisations that works with companies to address sustainability challenges. In 2008, the carrier became the first commercial passenger airline to join the US Environmental Protection Agency's Climate Leaders programme.

Virgin America is affiliated with the Virgin Group, which has committed to reinvesting all profits from Virgin-transport related businesses to renewable fuels research and other initiatives that combat climate change.

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