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TrueNorth orchestrates Simphone sales push

1st October 2008 - 01:00 GMT | by The Shephard News Team

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OTTAWA-based TrueNorth Avionics is expanding the sales effort behind its Simphone cabin communications network in North and South America.

Introduced in 2006, Simphone allows proprietary IP multimedia handsets to communicate with the ground via WiFi cabin wireless, an IP-based private branch exchange (PBX), and both Iridium and Inmarsat satcoms.

Avionics specialist Pat Gordon, formerly of Bendix/King and AlliedSignal, assumes responsibility for Simphone sales in the central USA. Jay Faria, who operates his own international sales network, will represent TrueNorth in the south-eastern USA, Latin America and the Caribbean.

The single-LRU Simphone is available for the full range of business aircraft, from converted airliners to light jets and turboprops. TrueNorth describes it as offering superior voice quality, ease of use and an array of personalisation features. Options include a self-contained ACARS/AFIS datalink module, Iridium fax, a legacy satcoms interface and embedded WiFi.

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