JetBlue Airways has named David Clark, previously vice-president human resources at Nike, as its new chief people officer.
Clark will oversee the airline's People department including recruitment, benefits, compensation, compliance, diversity and other services for JetBlue's 12,000 crewmembers. He will report to CEO Dave Barger.
"David understands our unique culture of service, both to our crewmembers and to our customers," noted Barger. "As chief people officer, he will collaborate with crewmembers across the airline to find innovative solutions designed to make JetBlue an even better place to work. I'm pleased to welcome him to the team, where his leadership and expertise will strengthen our culture as we grow into our second decade."
Prior to his experience with Nike, Clark held a number of positions of increasing responsibility with Procter & Gamble in brand management and human resources, following a six-year career with the US Army.
"I've been blessed to have worked with companies who truly understand how to build great brands, and I'm excited to bring that experience to a company that not only understands the brand, but the importance of culture and people in brand-building," Clark remarked. "JetBlue has reinvented the airline model in part because the crewmembers you meet are friendly, helpful and interested in making your day a little better. I'm honoured to join this company and I will work hard in service to all crewmembers."
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