Star Alliance Corporate Plus targeted growth strategy yields results
Star Alliance Corporate Plus, the alliance's programme for global corporate travel needs, has continued its successful path by achieving a year-on-year revenue increase of 12.5 per cent for the entire programme. In flown revenue terms, this represents a rise from €2.4 billion to €2.7 billion. At the same time the number of agreements grew by three per cent to 97.
"The results for Star Alliance Corporate Plus prove that our strategy of targeted growth - concentrating on the right accounts rather than just focusing on growing the number of contracts - has paid off," said Jaan Albrecht, Star Alliance CEO. "With this solid corporate contract base we are well placed to quickly adapt to the changing travel needs of corporate customers, during a time when we all face a more challenging economic climate."
Star Alliance Corporate Plus is an exclusive offer aimed at international "blue chip" customers with global or regionally managed travel programmes.
With Star Alliance Corporate Plus, corporations or their travel management firms can contact the sales teams of any Star Alliance member carrier to work out a plan that takes advantage of the alliance's collective network and service benefits and allows them to book and manage corporate travel seamlessly.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer customers worldwide reach and a smooth travel experience. Star Alliance received the Air Transport World Market Leadership Award in 2008 and was voted Best Airline Alliance by Business Traveller Magazine in 2003, 2006, 2007 and 2008 and by Skytrax in 2003, 2005 and 2007. The members are Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Regional member carriers Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines enhance the global network. Air India, Brussels Airlines, Continental Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers more than 16,500 daily flights to 912 destinations in 159 countries.