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Singapore Airlines unveils new regional product

22nd January 2009 - 17:04 GMT | by The Shephard News Team


Singapore Airlines yesterday took delivery of the first of 19 new Airbus A330-300 widebody twinjets, at the same unveiling its new service product for regional routes (Inflight Online, January 17).

Being acquired on operating lease to meet SIA’s medium-capacity needs until Airbus A350-900 and Boeing 787-9 deliveries get under way, the A330s are being configured with 30 new-design seats in business class and 255 in economy. They will enter service on regional and medium-haul routes between Singapore and Brisbane, Adelaide and Perth in Australia and Nagoya and Osaka in Japan.

Full commercial A330 operations will start at the end of March on Singapore-Brisbane. Business-class passengers will be greeted by a new type of seat designed specifically for regional and medium-haul routes and, says SIA, offering increased comfort, privacy and functionality. The back of the aircraft will feature the airline’s new-generation economy seat, as already offered in its Boeing 777-300ERs and Airbus A380. The carrier describes it as providing an unsurpassed level of comfort, with more personal space and increased legroom.

The new business class centres on an eight-degree-inclined lie-flat leather seat from Weber Aircraft of the USA. Complementing the long-haul business seat fitted to the airline’s Airbus A380s and A340-500s and Boeing 777-300ERs, the new seat will also be retrofitted to the existing medium-haul fleet.

An advanced control panel allows the passenger to either create his own seat settings for sitting up, relaxing and sleeping or select from among several preset options. Seat features include a six-way adjustable headrest, lumbar support, and a fixed backshell and deployable inter-seat screen for privacy. An increased number of stowage facilities includes provision for laptops and portable media devices, water bottles, cups and other items such as glasses and reading matter.

The seats are configured 2-2-2 at 60in pitch. With a maximum width of 24.5in, the seat converts into a 76in-long bed. A one-piece table permits easy access and egress.
SIA’s KrisWorld inflight entertainment service, offering more than a thousand selections, is delivered via Panasonic’s eX2 system to a 15.4in screen and a Phitek ANR noise-cancelling headset. A dedicated port allows the passenger to play iPod and iPhone content on the in-seat video and audio facilities. The capability – SIA says it was the first airline in the world to offer it - is also available in economy class on the A330s and in the carrier’s all-business A340-500s.

A “business panel” located at the side of the seat offers two USB ports and an audio-video input, allowing passengers to listen to their own music, view photos and videos, and read PDF files. A 110V power supply is available to laptop users.

The Shephard News Team


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