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Now leisure travellers want WiFi

13th November 2008 - 10:27 GMT | by The Shephard News Team

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Air-to-ground broadband providers scratching their heads over the true size of the market will be greatly encouraged by indications from the UK that it’s not just business travellers who are clamouring for connectivity.

According to wireless Internet access provider BT Wireless Broadband, travel agents report that their customers increasingly require WiFi in holiday accommodation. The company says that accommodation suppliers from caravan sites to hotel chains are rushing to offer free or low-cost wireless as holidaymakers become aware of the very high costs of 3G cellular roaming abroad,

“Getting WiFi on holiday is becoming more and more important to people,” says BT Wireless Broadband director Dave Hughes. “We’re no longer in the days where only business travellers need internet access. These days it’s great for the kids to watch TV when they are bored at the airport, for keeping in touch with loved ones back home, and for using ITunes on holiday.”

He continues: “People have realised that it is very expensive to use 3G roaming on their phones. A woman recently had to pay a 3G bill running to hundreds of pounds because she decided to catch up with a soap opera on her phone and didn’t realise how much it was costing her. When your resort provides WiFi, this kind of thing ceases to be an issue.”

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