Italian regional cargo operator MiniLiner has launched a new brand identity to coincide with its move to a fleet of Fokker50Freighters.
The company says the new branding signifies "a challenging, new chapter with the introduction of the Fokker50Freighters, which are to become the heart of our fleet for the future – fast, flexible and most of all reliable, helping us provide even better customer service".
The Fokker50Freighters are the first aircraft to feature MiniLiner’s new “Escher-like” painting design. The theme focuses on the carrier's new tagline, "Time is money. We’ll help you realize it."
According to MiniLiner, Dutch painter Maurits Cornelis Escher (1898-1972) was "fascinated by and took delight in what he called 'metamorphoses', where shapes change and interact, creating fascinating works of art that explore a wide range of mathematical ideas and which formed for us the basis to create our own metamorphosis where our organisation, our people and our aircraft connect with time, illustrating our deadline-meeting targets".
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