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Kingfisher Airlines Ties up with Disney Publishing to Keep its Young Guest Entertained On-Board

6th November 2008 - 05:18 GMT | by The Shephard News Team

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Kingfisher Airlines, India's first and only 5-Star airline, today forged a special relationship with Disney Publishing, the largest publisher of children's books and magazines in the world, to bring them on-board its Kids Programme, Little Wings. Kingfisher Airlines introduced a whole slew of activities to keep its young Guests occupied and entertained on-board with a specially designed in-flight activity magazine, in-flight entertainment and special Disney give-aways. Disney Kids, comprehensive Children's magazine will be made available to Kingfisher Airlines young Guests, aged between 0-14 years, on all its schedule flights.

Commenting on this alliance, Vikram Malhotra, Head - Marketing, Kingfisher Airlines Limited, said, "Kingfisher Airlines is a family friendly airline and we believe that children are valuable guests. Keeping that thought in mind and to ensure that our young Guests have an exciting and enjoyable flight, Kingfisher Airlines is proud to introduce Little Wings in association with Disney Publishing on-board the flights to cater exclusively to our young guests. So next time when our little guests travel, they can sink into their comfortable seats and enjoy their favorite Disney Characters in-flight."

The contents for Little Wings will be developed in-house with support from Disney Academia, Milan and will have something for everyone - Mickey Mouse and Winnie the Pooh for the younger guests and Cars, Princesses, High School Musical, Pirates of the Caribbean and Hannah Montana for its budding teenage guests. The content of the magazine, Disney Kids, has been carefully selected keeping the children's ages in mind and is full of activities and fun things to do! From coloring pages, comic strips to little nuggets of information about their beloved Disney characters. There are posters kids can pull-out, codes that they can crack and other super to-do stuff! The Cabin crew on every flight of Kingfisher Airlines will ensure that the in-flight magazine is hand delivered to our little Guests on all its services i.e. Kingfisher First, Kingfisher Class, Kingfisher Red & International operations

As part of its Little Wings programme, by the end of the year, Kingfisher Airlines will also provide in-flight entertainment to its young Guests by showcasing movies such as Pirates of the Caribbean, Finding Nemo, Toy Story and television channel properties like Hannah Montana, Camp Rock, High School Musical on the personalized video screens available on every seat. A digitized version of the magazine would be made available on www.flykingfisher.com and what's more, our little guests can also write back their views, feedback, and experience on littlewings@flykingfisher.com.

Kingfisher Airlines has blazed a trail of innovations and introduced a range of market-firsts that have completely redefined the whole experience of flying. By elevating its customers to a level of being 'guests' and not just passengers, Kingfisher Airlines has endeared itself to consumers.

About Kingfisher Airlines:

Kingfisher Airlines is India's first and only 5-Star airline and the only one to offer a premium first class service on domestic routes. Besides being the first and only airline in India to offer in-flight entertainment on every seat, Kingfisher Airlines offers LIVE TV with 16 channels of live & exciting content. The airline has received numerous awards for innovation, customer responsiveness and was voted the "Best New Airline of the Year" within months of its launch. Kingfisher Airlines has recently launched international services with 14 flights a week from Bangalore to London.

Kingfisher Airlines is part of The UB Group that is one of India's largest conglomerates with diverse interests and a global presence. The UB Group is also the largest Indian manufacturer of beverage alcohol (beer & spirits) and the second largest drinks group in the world. With the merger of Kingfisher Airlines and Deccan, the airline covers all segments of air travel from value fares to premium fares and offers the most flights by any single airline network in India.

 

The Shephard News Team

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