ICT Award Testimony to AirAsia?s Technology Excellence
AirAsia takes the lead among companies in Malaysia in the effective use of information and communications technology (ICT) to advance business operations and offer superior services.
AirAsia's extensive and successful use of modern ICT to support operations across all ten ASEAN countries and China earned for the airline recognition from The Association of Computer and Multimedia Industry, Malaysia (PIKOM), the country's largest and foremost ICT industry association.
The association conferred on AirAsia the PIKOM ICT Organization Excellence Award. AirAsia Group CEO Dato' Sri Tony Fernandes received the award from Datuk Dr. Maximus Johnity Ongkili, Minister of Science, Technology and Innovation, during the association's recent annual leadership awards ceremony in Kuala Lumpur.
The association conferred on AirAsia the PIKOM ICT Organization Excellence Award. AirAsia Group CEO Dato' Sri Tony Fernandes received the award from Datuk Dr. Maximus Johnity Ongkili, Minister of Science, Technology and Innovation, during the association's recent annual leadership awards ceremony in Kuala Lumpur.
"Our investment in technology to grow the business across all fronts is bearing fruit. ICT has enabled us to offer cutting edge products and to continue to offer quality service to our constantly expanding passenger base. AirAsia's use of ICT is second to none in the airline industry. All areas of our business are supported by ICT, which allows us to be fast and efficient in servicing our guests, who use our technological tools to, among others, check flight schedules, book seats, pre-order meals and buy holiday packages. ICT has been instrumental in the success of AirAsia"
"Over 80 percent of AirAsia's flight bookings are done via the internet. We also utilize mobile technology to disseminate information to our guests via handheld devices. Guests could look forward to further convenience through the services of our self check-in kiosks and web check-in facility," he added.
PIKOM noted that AirAsia has "created an environment that accelerates the all-pervasive use of ICT across all segments of the community."
PIKOM also said that "AirAsia has, almost literally overnight in corporate terms, demonstrated the strategic value of ICT to increase the competitiveness of businesses, promoted online booking, and helped dispel the myth that people are afraid to shop online because of network security fears."
PIKOM's annual awards recognize outstanding ICT industry leaders and users. PIKOM counts among its members over 1,000 companies engaged in the whole range of ICT products and services. PIKOM's member companies account for 80% of Malaysia's ICT trade.