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Cimber takes over Sterling Airways

4th December 2008 - 12:35 GMT | by The Shephard News Team


Danish regional airline Cimber Air has taken over key parts of the bankrupt Sterling Airways.

Cimber said it bought the Icelandic-owned Denmark-based airline's name, air operator's certificate and web sites, but had not taken over the aircraft or the staff.

Cimber did not disclose how much it paid for the company but said in the short term it wants to extend its current route network further into Europe and strengthen its position on its domestic routes.

CEO Jørgen Nielsen said: “In buying Sterling we saw a unique opportunity to safeguard and extend our present position as Denmark’s leading domestic airline and at the same time extend our route network to destinations in Europe.”

“We wish to be the first choice of the Danish people when they travel between the provinces and Copenhagen and also when they travel to destinations in Europe.”

In the long-term, Cimber plans for Sterling to return under its own brand and 'serve its previous business and leisure travel customers.' It also says it hopes to be able to offer employment to a number of former Sterling employees in the new company.

Nielsen added: “Our plan is, that Sterling shall continue as a Danish quality supplier of passenger transportation, that is why the new Sterling will be run following the same customer values as Cimber, where fair prices, the friendly atmosphere and respecting the customer’s time are the main principles – so that the business man as well as the leisure traveller can sense that Cimber has bought Sterling.”

Sterling Airways went bankrupt on October 29, after its Icelandic owners, Northern Travel Holdings decided it could no longer afford to keep the airline afloat in light of the collapse of the Icelandic economy. The failure came just six months after the company re-launched itself with new aircraft interiors, and a connection programme for flights through Copenhagen. Takeover talks for Sterling failed Nov. 18 after a potential buyer withdrew due to a disagreement with a cabin crew labour union.

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