Cebu Pacific claims domestic leadership with 45.6% market share
Philippines-based low-fare carrier Cebu Pacific Air says it has retained its position as the country’s leading domestic airline with a 45.6% market share in 2008, up by 2.6 percentage points from the previous year’s 42.9%, according to combined data from the Civil Aeronautics Board and CAAP.
Cebu Pacific flew 5.4 million domestic passengers, half a million passengers more than the combined traffic of Philippine Airlines and PAL Express. PAL Group flew 4.9 million passengers; Air Philippines carried 913,570; Zest Air (formerly known as Asian Spirit) had 374,145 passengers; and Seair flew 217,885 passengers.
“We took delivery of 10 brand new aircraft in 2008 which we used to fly to new destinations, add frequencies to existing routes, and open operational hubs in Clark and Davao. We will continue our expansion as we take delivery of six more aircraft this year,” remarked Candice Lyog, the airline's VP for marketing and distribution.
Cebu Pacific increased its total number of domestic destinations to 27 in 2008 from 20 in 2007, and it also added routes to grow from 28 in 2007 to 39 in 2008.
“With the arrival of six brand-new aircraft this year, we hope to carry more than 9 million passengers. The public can expect that we will continue to offer our trademark low fares and make air travel more affordable for every Juan in the Philippines and in Asia,” Lyog added.
(Photo: Carlos E. Primicias)