The Air Arabia Group has appointed Jason Bitter as chief executive officer of Air Arabia (Maroc), which launched operations from its hub in Casablanca on 6 May 2009.
Bitter has worked for more than 15 years in the sector in Europe and Asia. Most recently, he served was CEO of SkyEurope Airlines, based in Slovakia. Previously, he served as chief operating officer of India's SpiceJet in New Delhi, India.
"Jason brings with him enormous global experience in the low-cost sector and a great set of professional skills, which he will apply to the management of the latest member of the Air Arabia family," said Adel Ali, group CEO, Air Arabia. "With this new appointment, Air Arabia (Maroc) will maximise the growth opportunities that exist for the carrier in the dynamic North African and European markets."
"I am extremely pleased to have been given the opportunity to join the Air Arabia Group and to guide the operations and ongoing development of Air Arabia (Maroc)," commented Bitter. "While the worldwide aviation sector currently faces unprecedented challenges as a consequence of the global financial crisis, the appeal of value-for-money low-cost carriers has never been greater. Based on the successful management model of Air Arabia, I am convinced that Air Arabia (Maroc) can soar to great heights, providing travellers in North Africa and Europe with the highest standards of safety, service and convenience at extremely competitive prices."
Photo: Eryl Crump
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