AirAsia unveils partnership with NFL's Oakland Raiders
AirAsia and Oakland Raiders, three-time National Football League (NFL) Super Bowl champions, have announced a winning whereby AirAsia becomes a sponsor of the NFL team. like The partnership aims to be the catalyst in promoting the AirAsia brand in the United States.
AirAsia Group CEO, Tony Fernandes observed, “This is a very meaningful moment for all of us in AirAsia. We are very excited to associate ourselves with a great, iconic team like the Oakland Raiders as they reflect our own endeavour for excellence. This is actually the latest step we are taking, to boost our brand globally. Despite not operating into the US yet, AirAsia has already captured the attention of the US public and Aviation Week’s Laureate Award that we won recently is testimony to that.”
The airline also unveiled AirAsia X’s latest Airbus A340 in Oakland Raiders livery. AirAsia X CEO, Azran Osman-Rani commented, “We're extremely proud to dedicate one of our A340s to the Oakland Raiders brand. This intercontinental aircraft that plies our London–KL route symbolises our ambition to open up the North American market as our future growth area. We'll be flying this aircraft into Oakland at the start of this coming NFL season, and I'm sure that the groundbreaking livery design will capture the imagination of millions of NFL fans and introduce them to our proud AirAsia brand and Malaysian heritage."
Photo shows (l-r): AirAsia director Fam Lee Ee, AirAsia deputy group CEO Kamarudin Meranun, AirAsia group CEO Tony Fernandes, Oakland Raiders owner Mark Davis, AirAsia cabin crew member, AirAsia X CEO Azran Osman-Rani and AirAsia chairman Dato’ Aziz Bakar. Behind them are Raiders legends Ted Hendricks and Rod Martin and Thai AirAsia CEO Tassapon Bijleveld. In the background is ‘Xcellence’, the Airbus A340 dedicated to the Oakland Raiders.