DN - Defence Notes

AirAsia links up with Maybank and American Express

27th April 2009 - 12:49 GMT | by The Shephard News Team

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AirAsia, American Express and Maybank have announced the roll out of AirAsia’s acceptance of American Express cards for bookings starting with online transactions then rolling out through its call centres and sales counters. The partnership aims to increase convenience for both consumer and corporate travel and improve tourism.

The partnership extends to all consumers who carry American Express-branded cards. The three companies the collaboration to grow travel by attracting high-spending American Express cardmembers to fly with AirAsia.

Maybank is the largest financial services group in Malaysia offering extensive banking products and services.  It is the sole issuer and manager of the American Express charge card and merchant acquiring businesses in Malaysia. 

“AirAsia is pleased to offer 5-star service for low fares to a previously under-tapped market segment, American Express cardmembers," declared Tony Fernandes, AirAsia Group CEO. "We saw a 21% year-on-year increase in our passenger volume for the first quarter of this year, when we flew 3.1 million guests. We are confident that this number will grow now that American Express cardmembers are able to easily book seats with us. We increased seat capacity by 25% in the last quarter, and we are well positioned to cater to more guests. Anticipating American Express cardmembers’ enthusiasm to fly with us, we will be serving more high-spending guests, including more business executives.”

Photo shows (l-r): Ashraf Ali Abdul Kadir, EVP & head of cards & payments, Maybank; Tony Fernandes, AirAsia Group CEO; and Kula Kulendran, SVP & head of global network services, Japan/Asia Pacific/Australia, American Express International.

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