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AirAsia introduces ?Pick A Seat?

12th February 2009 - 09:23 GMT | by The Shephard News Team

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AirAsia is to introduce a new product designed to add choice and comfort for its passengers. For a small fee, ‘Pick A Seat’ offers assigned seating options for guests, easier boarding, plus seats with extra legroom.

The regional product is on sale now on all AirAsia flights (AK, FD and QZ) and will be implemented from 17 February 2009 onwards.

‘Pick A Seat’ comes in two categories; Hot Seat and Standard Seat. For RM25 one way, guests can purchase a Hot Seat. These are allocated for the first five front row seats and the two rows of seats at the emergency exit of the aircraft cabin. They also come together with Xpress Boarding, which has now been discontinued as a standalone service.

Meanwhile, Standard Seats are other remaining seats onboard other than the Hot Seats. For RM5, guests can opt for their favourite seats onboard; be it at the window or aisle and even get to choose to sit with their families or friends.

Guests who do not wish to purchase this product will be assigned seat numbers randomly. The airline says there will be no more fuss of rushing to reserve seats and frustrating long queues upon boarding anymore. All seats can be pre-booked (ASR-Advance Seat Request) or the passenger will be randomly allocated a seat prior to check-in.

Photo shows, seated from left: Kathleen Tan, regional head of commercial of AirAsia, Dato' Aziz Bakar, chairman of AirAsia Berhad, and Tony Fernandes, group CEO of AirAsia, flanked by cabin crew.

The Shephard News Team

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